MMOs switch from subscription-based to free-to-play due to flaws in the games themselves rather than the subscription model, says Bethesda VP of marketing and PR Pete Hines.
Speaking with GamesOnNet, Hines said that in the majority of cases where the switch has been made, an imbalanced value proposition was the reason.
“It’s about ‘are you giving me my money’s worth for what you’re asking me to pay?’” he said.